Marketing Executive
Closing Date: 27 May 2022
We are looking for an experienced innovative Marketing Executive to be part of our marketing team. You’ll have the amazing opportunity to not only reach your potential but use your skills to maximum effect within the world of travel.
Main Responsibilities
Delivering marketing communications to our range of clients highlighting the company’s range of holidays, villas, and luxury travel. Audiences will be consumers and a growing number of business travellers as well as reaching out to new corporate and sports tours customers.
Product Marketing Campaigns
Design, implement and manage our campaigns with an in-depth hands-on responsibility for the delivery of our email marketing programme to time, budget, and brand standards, with a focus on continual improvement (create, build, test/proof, send, report, A/B and multi-variant testing, optimisation).
Experience using marketing campaign management software, email marketing software or customer database platforms to build lists, journeys and emails would be a distinct advantage
Finding ways to understand customer/market behaviour and sentiment; propose relevant content and marketing tests
Regular liaison with the in-house graphic design team
Image selection
Hotel and destination copywriting
Special offer copy – finding an angle/headline on hotel, cruise, and airline offers
Blog copy – destination overviews, travel ideas, and trends
Proficiency in creative design skills would be an advantage
Measurement & Analysis
Using a variety of tools and techniques to measure and analyse campaign and activity results, and preparing substantiated management information reports
Working closely with the managing Director, feedback on campaign performance and providing recommendations for future growth opportunities
Summary of Key Attributes and Qualifications
Min. 2 years’ experience in a full-time employed marketing role
Lives within a commutable distance to our offices in either Chester or Wrexham
A people person, with strong interpersonal and relationship-building skills and an outgoing personality; happy liaising with consumers and corporate travel consumers
An excellent communicator, both written and verbal
Driven, passionate and enthusiastic – ready to roll sleeves up and get stuck in
The ability to problem-solve to achieve deadlines
Organised with exceptional attention to detail and a desire to achieve high standards
Enjoys working as part of a team yet capable of working proactively and autonomously
Able to multi-task and work under pressure, in an often-impatient environment with many priorities
Customer focused
Takes ownership of responsibilities and focuses on impact, delivery and achievement.
Marketing qualification desirable
Sector experience of travel, leisure, or hospitality desirable
Previous regular use of marketing campaign management or email marketing tools desirable
Experience in using website CMS
HTML, video editing or Adobe Creative Suite would be advantageous though not essential.
Please email your CV to [email protected] in the first instance.
